Law Times • September 16, 2013
LEGAL SUPPLIERS GUIDE
Page 15
the 6th AnnuAL
Advertising And MArketing LAw ForuM
We have come a long way from "buyer beware" to the current era of consumer empowerment. Now more than ever, consumers are able to pool together to strike
back against perceived grievances. The risk of class action, coupled with governmental agencies actively enforcing consumer protection legislation across the board,
makes it imperative to fully assess and address the advertising and marketing risks before launching a campaign. In addition, new federal copyright and anti-spam
laws as well as the Office québecoise de la langue française strictly applying French language laws only serves to complicate matters. Here to help you untangle the
myriad of considerations that must be undertaken to execute a seamless campaign are some of Canada's best advertising lawyers. Join the discussion in an interactive
session highlighting the strategies that work, and those that end up in disasters, to give you the confidence needed to press the "launch" button without having to
keep your other finger on "abort!"
RegIsTeR beFORe noveMBer 12 aNd save $300!
toronto, december 10, 2013
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