Law Times

Sept 16, 2013

The premier weekly newspaper for the legal profession in Ontario

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Law Times • September 16, 2013 LEGAL SUPPLIERS GUIDE Page 15 the 6th AnnuAL Advertising And MArketing LAw ForuM We have come a long way from "buyer beware" to the current era of consumer empowerment. Now more than ever, consumers are able to pool together to strike back against perceived grievances. The risk of class action, coupled with governmental agencies actively enforcing consumer protection legislation across the board, makes it imperative to fully assess and address the advertising and marketing risks before launching a campaign. In addition, new federal copyright and anti-spam laws as well as the Office québecoise de la langue française strictly applying French language laws only serves to complicate matters. Here to help you untangle the myriad of considerations that must be undertaken to execute a seamless campaign are some of Canada's best advertising lawyers. Join the discussion in an interactive session highlighting the strategies that work, and those that end up in disasters, to give you the confidence needed to press the "launch" button without having to keep your other finger on "abort!" RegIsTeR beFORe noveMBer 12 aNd save $300! toronto, december 10, 2013 For more information or to register, please contact Lexpert® events at 1-877-298-5868 or e-mail: register@lexpert.ca Webcast also available! Recruiting? Post your position on Great rates. Great reach. Great results. Contact Sandy Shutt at sandra.shutt@thomsonreuters.com for details. www.lawtimesnews.com JobsInLaw 1/2 pg 5X.indd 1 2/9/11 9:58:11 AM

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